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„Understanding and managing attention is now the single most important determinant of business success.“ - Thomas H. Davenport
Stakeholder Interviews
10 leading experts of Austrian institutions give insight into the role of attention from different perspectives. read more...

Raising Attention
Information overload and attention scarcity are social and industrial issues, threatening human well-being and productivity. The project 'Raising Attention' aims at opening the door for comprehensive interdisciplinary research and development in the integration of human attention as the key factor for the design of future Human-Computer Interaction and Information and Communication systems.
We pursue the next step in the evolution from 'classic' Artificial Intelligence to Cognitive Systems we call 'Attention aware systems'.

Raising Awareness

Such a proposition requires a general and highly interdisciplinary scientific and industrial mobilization to achieve the necessary rising of public and political awareness.

The goals of this project are to:
  • unify scientific approaches across interdisciplinary institutions
  • create visions and roadmaps: Identification of key research challenges
  • raise awareness: scientific and industrial mobilization
  • lay ground for an austrian flagship project
These goals will be pursued in the scope of interdisciplinary academic and industrial events to mobilize the european excellence of attention research.
News

Intention- and Attention aware systems are the central topic at the next 'I-Know' conference in Graz, Austria in September 2014
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Photos and Videos from the first event from 20.1.2014 are now online!
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TrendOne identifies the Attention Economy as a 'MegaTrend' and as one of the most important currency of the 21st century
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It costs nothing to click, respond and retweet. But what price do we pay in our relationships and our peace of mind? - Tom Chatfield
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Why Everyone Is Going to Start Paying Consumers to Watch Video Ads - Mitchell Reichgut
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Jenseits von Geld und Information - Prof Georg Franck
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Events

22.5.2014: Academic Round Table

Please check the event pages for the detailed program.
To register for the event please send an informal mail to info@raising-attention.org

20.1.2014: Industrial Open Round Table

Speakers

Mag. Florian Pollack, Head of Communications, Kunsthistorisches Museum Wien

Mag. Angelika Sery-Froschauer, CEO SERY* Creative Communications, Obfrau FV Werbung & Marktkommunikation WKÖ

Thomas Stottan, CEO AUDIO MOBIL

Mag. Philipp Bodzenta, Director Public Affairs & Communications, Coca-Cola GmbH, Alpine & Hungary

Panel Speakers

Dr. Rudolf Klausnitzer, Journalist, Culture- and Mediamanager

Mag. Gerald Reischl, Editor in Chief futurezone.at, Editor Kurier

Gerfried Stocker, Director Ars Electronica Linz